Why is Responsive Web Design Important?

In today’s digital landscape, having a website that is easily accessible, user-friendly, and capitalizes on UX for a variety of devices is crucial for any business. Responsive design allows for a website to adjust its layout and functionality based on the screen size of the device it is being viewed on. Whether your users are accessing your website on a desktop, tablet, or smartphone, they will be able to seamlessly explore your site!

Improve SEO

Most people have multiple devices that they use throughout the day and always have some form of technology accessible to them. The most common one is in your pocket. More than 60% of all internet traffic comes from mobile devices! This means that if your website is not optimized for mobile, you could be missing out on a significant portion of potential customers. Even Google has stated that responsive design is their recommended mobile configuration, and a mobile-friendly website can improve search engine rankings!

Increase Productivity and Efficiency

In addition to improving user experience and search engine optimization, a responsive design also makes website maintenance and updates more efficient. Rather than having to create and maintain separate mobile and desktop versions of a website, a responsive design allows for a single codebase to be used across all devices. 

In conclusion, responsive design is essential in today’s digital landscape for providing a positive user experience, increasing search engine visibility, and streamlining website maintenance. Any business that wants to stay competitive in today’s market should make sure that its website is designed with responsive principles in mind.

If you’re looking to redo your website and make it more responsive so you can attract more customers to your business, ShoreSite Designs would be happy to help! When you’re ready to invest in a new site or update your current one contact us and we’ll help you get started.