Over the last few years, artificial intelligence (AI) has been top of mind for technologists across the globe. While AI is a broad topic, the fundamental science and algorithms of AI can be used to boost productivity, save time, and produce data that can shed light on consumer interests. It’s no secret that enterprise search engines and hosting sites have been collecting consumer data for the better part of the last 20 years. With that data in play, it’s being put to use for boosting web traffic, identifying consumer trends, while placing knowledge in the hands of business owners. It appears that data has become a commodity within itself, much like stocks, crypto, and precious metals.
When a visitor visits a website that has integrated web analytics, code is written on the back-end to tag web visitors in order to analyze consumer behavior. Web analytics provide data that can then be used to make business decisions based on website traffic.
This concept is not new, however over the last few years it has become exponentially more powerful. Web owners now have the ability to collect sizable quantities of data, categorize the data, and provide predictable outcomes. Reporting categories and capabilities have advanced, giving business owners more insight into the people that are interacting with them.
Customer Service, the Chatbot.
I’m sure you’ve noticed the influx of automation at the checkout counter at retail stores and restaurants. When it comes to the web, algorithms can be written to create a virtual customer service engine that can accommodate website visitors requests.
Chatbots have come a long way. AI chatbots have gotten smarter and can complete valuable customer service tasks. They can utilize query searches to aid in questions and customer support requests. This can take much of the work out of customer service through online automation. If you are running an online store, restaurant, or retail outlet, having an AI driven Chatbot can save you time and money in the long run, automating customer support and helping your clients address needs.
Suggestion Through Data.
If you have used a website like Netflix or similar streaming services, you may have noticed that movie choices are now tailored to your previous interests. If you spend 8 hours a day watching cat videos, there’s a good chance that cat videos will pop up on your feed.. This is no accident, and it’s possible to incorporate the same AI capabilities to your personal website. Of course, it helps to have a great web development team to make it possible.
Internet of Things (IoT).
The Internet of Things is changing the way we interact with the world. Smart devices have advanced dramatically and almost all electronics offer some level of connectivity. Having unlimited connectivity is a powerful way to expand business growth and find new ways to support clients and build revenue.
Using your website as an anchor to promote your business can now be channeled and tailored to interact with the internet of things. With a little time and dedication, and a great web development team, the possibilities to use AI to support your growth could be the advantage you need to give your clients the integration they need to scale a product or service.