Creating high-quality and engaging content is the foundation of search engine optimization or SEO. Video content can often be overlooked as a way to optimize a web page. With the right application, video content can be a powerful source of content and have a positive impact on your overall SEO strategy.

If your site already has video content on it, standard VSEO tactics will ensure it reaches its full potential in terms of driving traffic. Keep reading to learn some of them!

Things You Can Do To Optimize Videos

  • Provide a title and description for the video itself and on the page where it is being hosted. Ensure to use relevant keywords for the best results.
  • Add the video to a page with relevant content.
  • Create a transcript for the video.
  • Optimize the file names for the video.
  • The thumbnail and closing frames should feature a strong call to action.
  • Create unique and engaging content.
  • Keep videos around 5 mins or less in length.

Why you should take advantage of VSEO

Video is on the rise! Online video content has grown increasingly more popular with the rise of social media apps such as Tik Tok. This presents an opportunity for creativity and great SEO results. If you’re already commissioning infographics then adding video to mix isn’t a far leap.

Video can generate many links for your website and increases the chance for social shares. Increasing rankings is just one part of the SEO process the other is optimizing the page to increase the chances of conversion. Once someone is on your site, you want them to be compelled to stay there and complete a call to action. Well-placed and optimized video can do just that!

While video content creation and optimization can seem expensive, daunting, and even overwhelming, it doesn’t have to be.

Contact ShoreSite Designs to see how we can help you best take advantage of new digital marketing tools and trends!