Tips For Creating Instagram Reels

Instagram reels are short-form videos that are up to 60 seconds long. This is Instagram’s attempt at mimicking TikTok to keep up with the shorter attention span of users.

The draw of Instagram Reels is that Reels are discoverable by every user on Instagram, not just those who follow you. This means you can expand your target market to brand new audiences that may not normally follow you.

Use On-Screen Text and Captions

Since we know that 85% of Facebook videos are watched without sound, we love putting on-screen text and captions on our videos so you can get your message across even if the people watching it don’t have sound on. Captions are a default option on Reels in the Stickers section, and you’re able to go through and edit the captions if anything is incorrect.

Hop on Trends

In order to stand out on social media, you need to follow the trends. With millions of users clicking on trending sounds and hashtags to see what kind of videos everyone is making, you want to make sure you’re where everyone is looking. Find a trend that works for you and tie into your business somehow–even if it doesn’t blow up, your current followers will get a kick out of it and it helps to humanize your business.

Drive Traffic To Your Website

Using the link in your bio, you can drive viewers of your content to your website in your Reels videos. With entertaining and interesting content, you’ll want to keep them moving down the funnel by directing them to the link in your bio, which can be the homepage on your website, a new special you’re running, or a new product you have.

Include 3-5 Hashtags

Hashtags are not only a great way to reach new audiences, but they serve as a method of educating Instagram on what your content is about. You should have a few hashtags that are consistent with every Reel you make, and then include one or two about that specific video or trend. Do some research on your competitors and see what hashtags they’re using, find out what kind of videos are on those hashtags, and get started!

Need help with your Instagram Reels? Get in touch with our talented social media team today!