Social Media Trends to Look Out for in 2023

Social media has become an integral part of many brands’ marketing strategies! If your company uses social media as a main point of marketing and/or to reach potential customers then it’s important to understand the upcoming trends. 

Here are some tips to help keep you ahead of the social media curve:


1. TikTok Will Continue to Grow

Of course, TikTok is on this list! TikTok has reported more than 1 billion monthly users in recent years and that number has only continued to grow, making it an invaluable source of potential customers. Last year, more and more businesses joined the platform and have been exploring the advertising aspect of TikTok. Additionally, TikTok is a great way to source influencers and brand collaboration opportunities.


2. Video, Video, Video

We all know that video is king right now! All the major social media platforms are exploring and implementing short, vertical-style videos including:

  • YouTube Shorts
  • TikTok
  • Instagram Reels
  • Facebook Reels

This type of fun and entertaining video content has been attracting major views, engagement, and conversion rates. If your company hasn’t explored the use of video in your social media strategy yet, 2023 is the perfect time to start. Whether it’s live streams to directly engage with  your audience, short clips, or long-form content posted to your website give video content a try this year!

Want to learn more about how Video Search Engine Optimization (VSEO) check out our previous blog.


3. Social Media as a Commerce Platform

People are using social media for many things these days from entertainment to purchasing. This trend will only continue to grow as more brands join social media platforms and advertise their products. Since consumers are on social media for the majority of their day, it’s the perfect place to capture their attention and convert them to paying customers. If you’re a retail brand be sure to take advantage of social media as a commerce platform this year!

If you want to stay ahead of social media trends this year, contact ShoreSite to learn about our social media management services.